Cannes Will Welcome Back Lars von Trier, Says Festival Director
On a French radio program, general delegate Thierry Fremaux hints that von Trier’s ”The House That Jack Built“ will end the director’s ”persona non grata“ status in Cannes
Director Lars von Trier, who was declared “persona non grata” at the 2011 Cannes Film Festival for comments he made about Adolf Hitler, will return to Cannes for the first time since then, festival general delegate Thierry Fremaux said on French radio on Tuesday.
Von Trier’s “The House That Jack Built,” the study of a serial killer played by Matt Dillon, has long been rumored to be a contender for a slot at this year’s festival. When asked about that by a French radio host, Fremaux confirmed that Cannes would have a von Trier announcement in the coming days.
When the host pressed him to confirm that the film had been added to the lineup, Fremaux responded, “I sort of did.”
“The House That Jack Built” is set in Washington state and covers the life of the killer over a dozen years. Other cast members include Riley Keough, Bruno Ganz and Uma Thurman. IFC acquired U.S. rights to the film in Cannes last May.
Known as a cinematic provocateur, the Danish director caused a furor at Cannes in 2011 when his film “Melancholia” screened in the main competition. Asked at a press conference to discuss his German roots and his interest in the Nazi aesthetic, he began a long and rambling answer by saying, “I thought I was a Jew for a long time, and I was very happy… But it turned out that I was not a Jew…
“And then I found out that I was really a Nazi because my family was German. Which also gave me some pleasure. What can I say?”
As the film’s star, Kirsten Dunst, pleaded with von Trier to stop talking, he added, “I understand Hitler. I think he did some wrong things, absolutely, but I can see him sitting in his bunker at the end. I think I understand the man. He’s not what you call a good guy, but I understand much about him, and I sympathize with him a little bit.”
While von Trier quickly issued a formal apology for the comments, he was banned from the rest of the festival and declared “persona non grata,” though “Melancholia” remained in the official competition. (Dunst won the festival’s best actress award.)
The director’s next film, the two-part 2013 drama “Nymphomaniac,” did not screen in Cannes. But Fremaux has in recent years said that he was open to having von Trier return to the festival, and in Tuesday’s interview, he said that festival president Pierre Lescure has been working to lift the director’s “persona non grata” status.
Fremaux also said that Russian director Andrey Zvyagintsev, who was in competition at Cannes last year with “Loveless,” will serve on the jury this year. The rest of the jury, which will be headed by Cate Blanchett, has yet to be announced.
Ben Croll contributed to this report.
The 17 Tackiest Cannes PR Stunts, From Blake Lively's Sharks to Sacha Baron Cohen's Mankini (Photos)
From a faux terrorist attack to sharks in the French Riviera, promoters often miss the mark with their gaudy Cannes PR stunts.
Â
Getty Images
Faux “Terror Raid” to Promote Oraxy Guests at Hotel du Cap Eden-Roc got a surprise visit by men outfitted in militia-themed gear last year, who approached the hotel by boat. It was a publicity stunt for the Paris-based Oraxy, which describes itself as “the world’s first private global marketplace reserved exclusively for UHNWI,” or Ultra High Net Worth Individuals.
Â
Splash News
Sacha Baron Cohen Wears Green Mankini In 2006, Sacha Baron Cohen sported a bright green male thong known as the “mankini” to promote “Borat! Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.”
Â
Twitter
Sacha Baron Cohen Brings a Camel In 2012, “The Dictator” actor turned up with two model bodyguards and a camel. He even managed to fall off the camel, which bore a license plate with “Wadiya 1” on it – a reference to the fictional North African Republic of Wadiya, where “The Dictator” was set.
Â
YouTube
T.J. Miller Parachutes in to Debut "Emoji Movie" Trailer To promote Sony’s “The Emoji Movie,” T.J. Miller parasailed into Cannes before unveiling a trailer for the film, in which he voices Gene, the Meh emoji. Emojis don't feel very Cannes.
Â
Getty Images
"The Shallows" Brings in Fake Sharks To promote Blake Lively's nautical horror film, Screen Gems planted fake sharks in the French Riviera.Â
Â
Getty Images
Faux Snow for "A Christmas Carol" Disney tapped Jim Carrey for a new version of “A Christmas Carol” in 2009 — and decided to bring the holiday spirit to Cannes by covering the Croisette with snow. Not the best example of reading the room or, in this case, the luxurious French beach town in the middle of May. Shout out to Robin Wright and Colin Firth in the background for looking horrified at the faux snowball fight.
Â
Getty Images
Jerry Seinfeld Flies In to Promote "Bee Movie" In 2007, Jerry Seinfeld took Cannes by air to promote his big animated push for Disney, for which he served as writer and star and recruited pals like Chris Rock. His giant bee costume might have been worse than his notorious “Seinfeld” puffy shirt.
Â
Getty Images
Angelina Jolie, Will Smith Ride Inflatable Shark Will Smith, Angelina Jolie and Jack Black rode a 14-foot inflatable shark to promote "Shark Tale" in 2004.Â
Â
Getty Images
"Trolls" Wigs Anna Kendrick and Justin Timberlake promoted "Trolls" in 2016Â with an array of women wearing bright-colored outfits and wigs reminiscent of the costumes in the movie. Also, they're all in gowns -- a play on Cannes fashion?Â
Â
Getty Images
Gaspar Noe’s Graphic Makeout Posters to Promote “Love” Gaspar Noe at first shocked -- and then satisfied -- critics with his depiction of sex on film. He was praised for depicting the joyous and fervent act and staying mostly out of the realm of straight-up pornography. Promoting the film, however, was a different story. Producers wallpapered Cannes in posters of a saliva-covered triple kiss and an NSFW image of a penis and a woman's breast after climax.
Â
Indiewire
Dolph Lundgren, Jean-Claude Van Damme Hold Impromptu Stage Fight Both "Universal Soldier" actors held a stage fight on the steps of a famed staircase in 1992. Many believed it was real, but Lundgren told The Hollywood Reporter that it was planned.
Â
TriStar
Dead pigeons for "24 Hour Party People" In 2002, actors impersonating the band Happy Mondays mimicked a scene of the movie by throwing fake dead pigeons from the beach onto unsuspecting victims, who believed thousands of dead birds were falling from the sky, the BBC reported.Â
Â
Film4
Naked Bike Rides Felix van Groeningen, the filmmaker behind “The Misfortunates,” decided to recreate a scene from his film where a dysfunctional family rides bikes in the nude. Just hours before a press conference, the director and his team disrobed and flew down the Croisette in the buff. A staffer on a motorcycle followed with their underwear, in case French police got a gander at them.
Â
Getty Images
The Cast of "The Expendables 3" Comes Out in Three Tanks
Producer Avi Lerner got three English World War II-era tanks into France to promote "The Expendables 3" in 2014. This wasn't all fun and games, as Lerner had to sign an affidavit to the government of France to ensure that his stunt wasn't interpreted as a declaration of war.
Â
Loic Venance/AFP/Getty Images
Howard Stern and His "Private Parts"
Radio legend Howard Stern had a 40-foot inflated balloon of himself naked near the beach to promote his 1997 biopic "Private Parts." However, France's then-President Jaques Chirac was visiting Cannes and his security detail considered the balloon too crude to remain up. Though when Chirac left, Stern and his team reinflated it.
Â
AP Photo/Lionel Cironneau
It's a Bird! It's a Plane!Â
To promote "Superman," Alexander Salkind--who was the film's supervisor--and Ilya, his son, hired prop planes to fly around the Croisette in 1975. In 1976, they got even more planes and in 1977, they hired a whole fleet of planes.
Â
Warner Bros. Pictures/Photofest
Arnold Schwarzenegger's Muscle Pose
While promoting his bodybuilding-centered documentary film, "Pumping Iron," Arnold Schwarzenegger posed in a Speedo with a group of fully-clothed women to a beach audience.
Â
AP Photo
1 of 18
The glamorous festival has seen some crazy PR stunts over the years
From a faux terrorist attack to sharks in the French Riviera, promoters often miss the mark with their gaudy Cannes PR stunts.