Column
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Without Content, OpenAI’s Sora and Generative AI Tech Are Useless. So Shouldn’t Artists Get Paid?
While tech unicorns are everywhere, there is a distinct lack of media and entertainment ones.
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Tech
Available to WrapPRO members
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An Israeli Director Feels ‘Stabbed in the Back’ by the Global Left
Gidi Dar warned his own compatriots that their infighting was making them vulnerable to attack. But his deeper disappointment is with the West
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WrapPRO
Available to WrapPRO members
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Here’s How Google’s Generative AI for Newsrooms Product Will Work
Google wants to help journalists write stories with generative AI. Will it succeed?
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WrapPRO
Available to WrapPRO members
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Spotify and Penny Per Stream Royalties: Is the Cure Worse for Artists Than the Disease?
Steve Jobs created the music industry’s long-standing basic economics. Now Congress’ new proposed bill may actually hurt, not help, artists
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WrapPRO
Available to WrapPRO members
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Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?
Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff.
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WrapPRO
Available to WrapPRO members
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A 6-Step Hollywood Action Plan For Sora’s Generative AI Wake-Up Call
Here is an entertainment industry “cheat sheet” to minimize risks and maximize opportunities
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Tech
Available to WrapPRO members
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After Elon Musk’s Lawsuit, No More Illusions About OpenAI
The company’s promise of openness didn’t extend far beyond the name. It was a recruiting tactic
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WrapPRO
Available to WrapPRO members
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LA Times’ First-Ever Power List on Hold, Subject of Publisher Clash With Former Editor | Exclusive
The project, which was more than a year in the making, originated with former executive editor Kevin Merida
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Inside the Crisis at Google
Culture war narratives give Google’s organizational coherence a bit too much credit. There’s more to the story.
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WrapPRO
Available to WrapPRO members
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Sora’s Text-to-Video Shocked Hollywood, but It Opens Endless Creative Potential | Commentary
Creators can use the new tool to give their audiences creative elements to flesh out in the medium and format of their choice
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WrapPRO
Available to WrapPRO members
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How Exactly NVIDIA Is Pulling This Off
It’s more than a hardware advantage, NVIDIA’s software edge may be the hardest to break
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WrapPRO
Available to WrapPRO members
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Does the 2024 Oscars Represent History’s Most Inclusive Lineup of Best Picture Nominees?
TheWrap magazine: Despite the much-discussed “Barbie” snubs, there appears to be an awful lot to celebrate
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Apple’s AI Moment Is Coming. It May Not Be Smooth.
Cultural, product barriers stand in the way of Apple capitalizing on AI. Will it be more like NVIDIA, or Google?
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WrapPRO
Available to WrapPRO members
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Tech vs Content: Behind the TikTok Fight With UMG Over Music Rights
The music giant pulled its IP from the social media giant – who will blink first?
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WrapPRO
Available to WrapPRO members
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Big Tech Myths And Facts: Vision Pro, Google Culture, Digital Ad Market Edition
Sorting real from rumor as Big Tech jumps to all-time highs, bets on experimental tech, and keeps cutting costs.
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WrapPRO
Available to WrapPRO members