Hollywood Kept Calling and Coach Craig Robinson Saw an Opportunity to Create a Content Studio

Office With a View: The Coaches+ Media CEO (and Michelle Obama’s brother) applies skills learned from basketball and Wall Street at the production company

Craig Robinson coaches media
Coaches+ Media CEO Craig Robinson

As executive director of the National Association of Basketball Coaches, Craig Robinson kept hearing from Hollywood: People wanted to tell the stories of his members and their athletes. That’s where he saw an opportunity to build a new company that ultimately became Coaches+ Media, through which he’s placing coaching-based instruction and media online while also developing its own signature with established outlets.

With a career that bridged sports and Wall Street, Robinson has drawn leadership lessons from many fields.

“Almost everyone is coached in some way, shape or form, whether you’re in sports or not,” he told TheWrap for this week’s Office With a View.