Creatorverse
Kayla Cobb
“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.
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Creatorverse: At Sundance, Creators Are More Than a Promotional Tool
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Available to WrapPRO members
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Creatorverse: Dubai Is Angling to Be Creator Home Base
The UAE’s investment in the creator economy comes with some asterisks
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Available to WrapPRO members
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Creatorverse: The Livestreaming Boom is Just Beginning
Twitch, TikTok and YouTube are seeing a change in how creators stream
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Available to WrapPRO members
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Creatorverse: The Biggest Creators of 2025
When it came to best of lists and Golden Globe noms, Alex Cooper was daddy
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Available to WrapPRO members
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Creatorverse: As Netflix Bids on WBD, How Big of a Threat Is YouTube?
Netflix’s merger argument indirectly centers around the growing creator economy
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Creatorverse: How Brands Will Drive the Future of Shortform Shows
Here’s how Gymnasium and Amazon’s “Girl Room” became a hit in just three weeks
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Available to WrapPRO members
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Creatorverse: Creator Camp Is Challenging the Theatrical System With ‘Two Sleepy People’
How a group of creators banded together for a national tour without touching Hollywood
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Available to WrapPRO members
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Creatorverse: Gaming Is Bridging the Gap Between Creators and Hollywood
Roblox, Fortnite and Minecraft are making moves to combine these disparate ecosystems
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Available to WrapPRO members
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Creatorverse: As Creators Leave Hollywood, States Could Soon Flash Tax Breaks to Woo Them
Hollywood’s entertainment hubs are proving to be slow to adapt to digital content
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Creatorverse: Laid Off? Consider the Creator Economy
As Paramount and Amazon undergo a fresh round of cuts, creators are offering new opportunities
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Business
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Creatorverse: Hollywood Should Pay More Attention to VTubers
As AI concerns run rampant, it’s worth looking at an industry where this is old hat
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Available to WrapPRO members
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Creatorverse: Netflix’s Push Into Podcast — Watch Out, YouTube
The streamer’s Spotify deal continues its investment in creators
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Available to WrapPRO members
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Creatorverse: We Need a New Vocabulary for Creators, Fast
A lack of education around the space is leading to advertiser confusion
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Available to WrapPRO members
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Creatorverse: U.S. Ad Spend Is Down, But Not for Creators
Tariff concerns are expected to impact the second half of the year, according to IAB
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Available to WrapPRO members
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Creatorverse: Why a Disney Showrunner Took Her Latest Project to YouTube
“The Owl House” creator Dana Terrace’s latest show scored 10 million views in five days
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Available to WrapPRO members