The first look at Grand Theft Auto VI brought in a bigger audience than anything else on Netflix last week.
Grand Theft Auto VI: An Extended Look scored 31.1 million views on Netflix from its Aug. 27 debut through Aug. 31, outpacing viewership for any other TV show or movie during the week of Aug. 24. The 27-minute preview for the game, which is slated to debut in November, also hit No. 1 in 87 of the 93 countries tracked globally.
Netflix launched the extended look on Aug. 27 at 3 p.m. ET before dropping on the official Rockstar Games YouTube channel at 9 p.m. ET. The view count for the YouTube launch is at 17 million, but it should be noted Netflix has a higher threshold for viewing than YouTube.
For comparison, “The Roast of Kevin Hart” scored 13.5 million views after its debut, while the World Baseball Classic games reaching 31.4 million viewers — the most streamed baseball game ever. Likewise, the BTS concert scored 18.4 million global viewers and “Skyscraper Live” brought in 6.2 million views.
Elsewhere, Tyler Perry’s “Beauty in Black” Season 3 scored 13 million views in its debut week, landing in the No. 2 spot on the English TV list and marking the series’ highest debut week ever, both in ranking and viewership.
More to come …