The CW is essentially finished with its 2014 upfront sales, boasting CPM increases of 3-4 percent, a person with knowledge of the situation told TheWrap.
Their dollar volume is “roughly on par with last year,” the person told TheWrap. For the last two years, it was steady with $420,000 million.
Also read: Fox’s Upfront Business Has ‘Essentially Concluded,’ Dollar Volume Is Down
The CW wrote “some” C7 business, the person added.
The youngest-skewing network broadened its focus to the key adults 18-49 demographic over last season, adding new accounts from automobile companies, financial firms and fast food accounts.
The CW’s sales figures follow announcements by ABC, CBS, NBC, and Fox.