Why DirecTV’s ‘Existential’ Carriage Dispute With Disney Is a Fight for the Future of the Pay TV Bundle

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Standoffs between programmers and distributors will get more frequent and contentious as cord-cutting accelerates, experts tell TheWrap

DirecTV-Disney
DirecTV Chief Content Officer Rob Thun and Disney CEO Bob Iger (Chris Smith/TheWrap)

Disney’s channels on DirecTV, including ABC and ESPN, have been dark for over a week as the two sides continue to trade barbs while trying to negotiate a new carriage deal to end the impasse. 

Both sides appear to be dug in for the long-term — even with Disney poised to risk nearly $3.5 billion in revenue, or 4% of its total annual sales, and DirecTV to forego at least 700,000 subscribers just from losing the Sept. 9 Monday Night Football game, analysts told TheWrap. DirecTV pays Disney around $2 billion per year for its programming, according to the satellite TV giant’s CFO Ray Spencer.

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