Robert Rodriquez’s El Rey Network to Set Up Shop in Austin

English-language cable network will have production and corporate headquarters in Texas

Robert Rodriguez Escape From New York

Step aside, college kids: Robert Rodriguez‘s El Rey Network announced on Tuesday that Austin, Texas will be its production and corporate headquarters.

The English-language cable network claimed in a press release that the selection marks the first time a general entertainment network will have a formal production home in the state.

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El Rey will film scripted and unscripted content in Texas, including the network’s first scripted original, “From Dusk Till Dawn: The Series.” The show was recently renewed for a second season.

Over the next 10 years, El Rey Network projects it will invest approximately $1.5 billion in programming, production and building a network infrastructure. The channel is currently available to over 40 million homes in the U.S. In addition, the network’s content will be seen globally in more than 100 territories.

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“I want to be among the first to thank El Rey for joining a long list of businesses to call Texas home,” Gov. Rick Perry said. “El Rey is an important part of our burgeoning television production community, helping build our long-term industry infrastructure and making Texas even more competitive for jobs in movies and television.”

“Austin is home to creative, talented people who do pioneering, game-changing work, and Robert Rodriguez exemplifies our creative base of talent. We’re pleased that the network has chosen Austin, which speaks volumes about our filmmaking environment,” said Mayor Lee Leffingwell. “The City of Austin works every day to support Austin’s creative economy sector, which has a $4.35 billion local economic impact, and having the El Rey Network headquartered in Austin will strengthen our creative sector for years to come.”

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Robert Rodriguez, whose own Troublemaker Studios has been based in Austin since 1998, said: “As a filmmaker and founder of El Rey Network, I can’t imagine a more iconic and inspiring location for our production headquarters or for the filming of our upcoming projects.”

El Rey Network will join Dell, IBM and the University of Texas at Austin, which are among the city’s top employers.