Studios spend hundreds of million dollars to produce and market a crappy movie, and audiences don’t show up.
Many experts thought Doug Liman‘s “Edge of Tomorrow” was going to be a flop before it came out, and its initial box office returns confirmed the media’s schadenfreude.
Also read: Tom Cruise’s ‘Edge of Tomorrow’ Could Be Summer’s First Big-Budget Bomb
Five weeks later, the media needs to recant: “Edge of Tomorrow” is no flop.
TheWrap’s Lucas Shaw explains why in the video above.