One of Hollywood’s Top Tech Consultants Calls Out ‘Gendered Feedback’ in the Workplace

Office With a View: Innovation expert Fareeda Ahmed had to get past her own impostor syndrome to emerge as a powerful advisor to studios and other media companies

Fareeda Ahmed has seen her share of sexist environments. She got her MBA at Stanford’s Graduate School of Business, worked on Wall Street and most recently joined Arthur D. Little, a global consulting firm, to advise Hollywood firms on technology. The Consulting Report named her one of 2023’s top 25 digital transformation leaders: She was one of only five women on the list, and she can tell you why.

“Consulting can be a really difficult industry for women,” she told TheWrap for this week’s Office With a View. “Women, including myself, go through impostor syndrome, undercutting ourselves and apologizing before we give answers can undermine the trust that’s required for successful consulting engagements. To be perceived as a trusted expert, a wise advisor requires a different paradigm of what it is to be a woman, in my opinion.”

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Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • • @dhaithman Diane came to TheWrap from a position as Staff Reporter at The Los Angeles Business Journal, covering Entertainment/Media, Philanthropy and Style. Diane was a Los Angeles Times Staff Writer for two decades, covering arts, culture and the TV industry. Her novel Dark Lady of Hollywood was published to critical acclaim by Harvard Square Editions in 2014. She serves on the adjunct faculty of Emerson College Los Angeles and has taught feature writing at USC. Diane is co-author of the nonfiction book The Elder Wisdom Circle Guide for a Meaningful Life (Penguin/Plume 2007) and is a member of the National Association of Black Journalists-Los Angeles Chapter.