Did ‘Free Guy’ Get a Box Office Boost From Exclusive Release in Theaters?

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Disney’s action comedy with Ryan Reynolds opened to $28.4 million

Free Guy Ryan Reynolds
20th Century Studios

The latest twist in a box office full of them came this weekend courtesy of 20th Century Studios’ “Free Guy,” the first movie from Disney in over a year released only in theaters.

The film’s lack of availability on streaming, premium or otherwise, almost certainly played a factor in its early success. The question is how much. With a $28.4 million opening, the original comedy starring Ryan Reynolds has edged out the $26.2 million opening by Warner Bros.’ DC Comics hit “The Suicide Squad.”

Like everything else at the box office, beating box office expectations has a variety of factors behind it, including the ongoing impact of COVID-19 on the theatrical market.


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