HARD Festival Director Opens Her Playbook on How to Book DJs in the Hip-Hop Era

“We’ve learned that most of our audience, the younger crowd, they’re not using Spotify. They’re on YouTube,” says Meagan DesChenes, the promoter leading the electronic and hip-hop festival brand

How do you book an EDM festival at a time when hip-hop seems to dominate the music scene?

For Meagan DesChenes, the director of Insomniac’s HARD festivals, setting a lineup for this month’s one-day HARD Day of the Dead festival at the L.A. State Historic Park had less to do with responding to what’s on trend than serving her community of music fans.

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