How Adding Showtime Will Make Paramount+ a Top Competitor in the Streaming Wars | Charts

With the premium network’s catalog, Paramount’s service will leapfrog into the top five of streamers

When Paramount makes good on its promise to add Showtime’s programming to its streaming service, Paramount+, the company can expect to land among the top five streamers in the United States in terms of demand, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.

Paramount+ saw its subscribers jump by 6.8 million in the company’s first quarter this year, an impressive number for a service trying to find its place in a crowded market. Streaming as a whole is one of Paramount’s most important investments and longevity plays, according to CEO Bob Bakish. And one of the most impressive performances for the larger company, outside of Paramount+ but related to its future, came from Showtime. 

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Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.