How NFTs Can Be the First Industry to Level the Playing Field for Women | PRO Insight

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Web3 could be the first medium that’s inclusive of the whole audience

(Getty Images)

Representation matters. That’s true whether we’re talking about representation in boardrooms, or in art. In some respects, we have come a long way in the past decade in the U.S. to adopt gender parity, but we have come nowhere near far enough.

Hollywood, the industry in which I’ve worked for 15 years, continues to lag behind. But we may have even more work to do to reach equality in other creative fields, especially the emergent media of NFTs.

The “Bad Moms” model

I know from personal experience that catering to more than just half the audience, and representing that audience both in front of the camera and behind it, can be immensely powerful in that metric most highly prized by business leaders: profitability.