Demand for Ukrainian Films and TV Shows Is Growing – And It’s Not Just Zelenskyy’s Sitcom | PRO Insight

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In addition to the need created by large-scale boycott of Russia, there’s a large global market for Ukraine’s high-quality, accessible productions

Illustration by TheWrap

Russia’s invasion of Ukraine has not only rallied the international community behind the beleaguered nation but spurred unprecedented interest and demand for Ukrainian TV shows and movies.

That was the key takeaway for me after attending MipTV 2022 earlier this month — the 59th annual conference for content buyers, sellers and financiers returned to Cannes for the first time since the pandemic hit in 2020.

With Russia’s attack in the news and seemingly on everyone’s mind, it was clear the entertainment executives at MipTV wanted to show their support for Ukraine beyond putting out a press release or adding a flag to their LinkedIn profile pictures.