Why Streaming Sports Could Finally Deliver the Death Blow to Broadcast TV | PRO Insight

Churn is one of the biggest challenges for streaming services and sports is the solution

Streaming has hijacked our attention since the dawn of Netflix, causing many to wonder: Why is traditional broadcasting still alive?

For that, we can thank the changing tides of viewer loyalties. Seasonal churn is the ebb and flow of subscribers who got what they came for and aren’t in the business for more. Think those who signed up to HBO solely for “Game of Thrones,” “The Sopranosor “Euphoria” and dropped out after the season’s finale.

Become a member to read more.