Streaming has hijacked our attention since the dawn of Netflix, causing many to wonder: Why is traditional broadcasting still alive?
For that, we can thank the changing tides of viewer loyalties. Seasonal churn is the ebb and flow of subscribers who got what they came for and aren’t in the business for more. Think those who signed up to HBO solely for “Game of Thrones,” “The Sopranos” or “Euphoria” and dropped out after the season’s finale.
Streaming giants are looking for ways to connect with more consistent viewer bases, and a few of the latest headlines hint at the direction they’re looking in.