How Paramount Can Become a Real Contender in the Streaming Wars | Charts

The rebranded ViacomCBS is already sitting on an arsenal of original content, but it needs to better wield that power

ViacomCBS reported its earnings last week and surprised the entertainment industry and Wall Street with the news that the media conglomerate is rebranding as Paramount, a move that both acknowledges the history and name recognition of the brand, but also emphasizes the importance of streaming to the company’s future.

Parrot Analytics measured a strong demand for the conglomerate’s overall catalog, rising demand for both original and on-platform content for Paramount+, but also missed opportunities to leverage its most beloved content for streaming dominance. With the company’s streaming ambitions in mind, here we look at where the company currently stands and what it will take to level up its streaming game.

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Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see