How Quibi Overcame a Rocky Start to Dominate Emmy Nominations in Short-Form Categories


TheWrap Emmy magazine: Actors Christoph Waltz and Jasmine Cephas Jones talk about the new service that landed as many Emmy nominations as all other short-form providers combined

A version of this story about Quibi first appeared in the Down to the Wire issue of TheWrap’s Emmy magazine.

The new streaming service Quibi may have gotten off to a rough start this year, but don’t tell that to Emmy voters. While the streamer devoted to short-form content for mobile devices fell short of its projected subscriber count after its April launch and now faces a potentially high cancellation rate as its 90-day free trials expire, the service dominated the Emmy nominations in the short-form categories.

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Steve Pond

Awards Editor • • Twitter: @stevepond