“Digital is no longer a nice to have, it’s a must-have,” ViacomCBS ad sales chief Jo Ann Ross told TheWrap
After years of being the enemy, streaming is now seen as a panacea for legacy media. That was never more clear than during the week-long TV love-fest known as the Upfronts. It’s a streaming world, broadcast TV is just living in it.
Over the last year of pandemic-accelerated changes in the industry, there has been an explosion of streaming services, many owned by the same companies that run NBC, ABC, CBS and some of big cable networks that have taken the virtual stage this week.