What’s Next for Hulu Under Disney CEO Bob Iger?

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The entertainment giant has the option to buy Comcast’s 33% stake in the streamer as early as January 2024

Will Iger's Disney buy Hulu?
Disney CEO Bob Iger has suggested that the future of the hybrid subscription/ad-supported streamer remains in the hands of rival Comcast (Getty Images)

As Bob Iger returns to the helm of Disney for the next two years, he faces a corporate version of one of the Disney-owned streaming service Hulu’s biggest limited-series hits: “Little Fires Everywhere.”

And one of the fires he must face is what to do with Hulu, the hybrid subscription/ad-supported streamer in which Disney holds a controlling stake since completing its acquisition of 21st Century Fox three years ago. Under a 2019 agreement, Disney can buy out rival Comcast’s remaining 33% stake in Hulu as early as January 2024 (and Comcast can require that Disney do so).

But Iger has been mum on his plans for Hulu, even suggesting at a company town hall on Monday that he’s “very, very comfortable with the set of assets we have” and “there’s no sense of urgency or even interest right now in acquiring anything more.