What’s Next for Hulu Under Disney CEO Bob Iger?

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The entertainment giant has the option to buy Comcast’s 33% stake in the streamer as early as January 2024

Will Iger's Disney buy Hulu?
Disney CEO Bob Iger has suggested that the future of the hybrid subscription/ad-supported streamer remains in the hands of rival Comcast (Getty Images)

As Bob Iger returns to the helm of Disney for the next two years, he faces a corporate version of one of the Disney-owned streaming service Hulu’s biggest limited-series hits: “Little Fires Everywhere.”

And one of the fires he must face is what to do with Hulu, the hybrid subscription/ad-supported streamer in which Disney holds a controlling stake since completing its acquisition of 21st Century Fox three years ago. Under a 2019 agreement, Disney can buy out rival Comcast’s remaining 33% stake in Hulu as early as January 2024 (and Comcast can require that Disney do so).

But Iger has been mum on his plans for Hulu, even suggesting at a company town hall on Monday that he’s “very, very comfortable with the set of assets we have” and “thereโ€™s no sense of urgency or even interest right now in acquiring anything more.”

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