How ‘The Bear’ and Other FX Shows Are Boosting Hulu | Charts

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Disney’s strategy to link linear and streaming assets appears to be paying off

Jeremy Allen White (left) and Ayo Edebiri in "The Bear." (Chuck Hodes/FX)

As Disney moves closer to full ownership of Hulu, a crucial aspect of its motivation for taking control of the streamer are the close ties the company has built with its linear assets. One of those relationships that’s proving essential for Hulu is FX, which is fueling a significant part of viewer demand, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement. 

“The Bear,” an FX original that’s only available on Hulu, is now in its second season. It won praise for its vivid portrayal of the frenzied and anxiety-ridden world of a small restaurant kitchen, and reinforced Hulu’s image as a hub for innovative television.