Can Super Bundles Save Streaming? | Analysis

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Warner Bros. Discovery CEO David Zaslav has emerged as the concept’s most notable proponent, arguing that joining subscription forces is the best way to fend off consolidation led by Big Tech

Warner Bros. Discovery chief David Zaslav has emerged as the biggest fan of the super bundle. Can he get the rest of the industry to buy in?
Warner Bros. Discovery chief David Zaslav has emerged as the biggest fan of the super bundle. Can he get the rest of the industry to buy in (TheWrap/Getty Images Illustration)

The landscape of streaming has transformed over the past year. Legacy media companies that plowed billions into growing direct-to-consumer operations are now facing profitability pressure from Wall Street, restive consumers ready to cycle on and off services for particular shows and continued competition from cash-rich tech players with their own agendas for growing subscription businesses.

This month saw a previous wave of consolidation become real. Warner Bros. Discovery officially rolled out Max, which combines the libraries of HBO Max and Discovery+, on Tuesday. The day before, Paramount revealed that the previously announced integration of Paramount+ and Showtime would take place on June 27.

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