10 Takeaways from the 2023-2024 Upfronts: Few Celebs, Lots of Questions

In the months ahead, prepare for an onslaught of reality and game shows as networks pivot away from scripted content during the writers’ strike

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Everyone knew that the 2023-2024 upfront season was going to be an odd one. But even with lowered expectations, the tone around the upfronts was bizarre. As members of the WGA protested outside, networks played endless clips of shows divorced from concrete schedules. Appearances from celebrities, which have come to define these events, were replaced by visually uncomfortable sports stars and talk show hosts reenacting their shows in front of a pool of captive advertisers.

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Kayla Cobb

Kayla has covered the TV industry for move then seven years. Before joining TheWrap in April of 2023, she was the Senior TV Reporter at Decider, the New York Post's entertainment vertical that focuses on the streaming industry. She was instrumental to the site's growth, helping transform a fledging site to a respected name in the industry, especially when it came to Decider's coverage of true crime. Kayla is also a member of the Television Critics Association.

Lucas Manfredi

Lucas Manfredi is a TV Business reporter with TheWrap. He has a Bachelor of Science in Television-Radio from Ithaca College. He can be reached at lucas.manfredi@thewrap.com.