Kanye West released the video for “Wolves” on Friday, complete with guest appearances by featured artists Sia and Vic Mensa, as well as Kim Kardashian, Kendall Jenner and a slew of other models.
Far less provocative than West’s last visual, the “Wolves” video sees an emotional West surrounded by a herd of runway models, including Joan Smalls, Jourdan Dunn and Alessandra Ambrosio.
Directed by Steven Klein, the black-and-white clip is a partnership with the French fashion house Balmain and will serve as part of its Fall 2016 ad campaign.
“This is definitely one of the most incredible campaigns I’ve ever done,” said Balmain creative director Olivier Rousteing in an interview with Vogue on Friday. “When I saw Kanye singing, Kim moving, the models walking and crying, the tears on Kanye, the tears on Kim — I was just like, ‘Wow.'”
Rousteing explained that he had the idea to base the fall campaign on music and called up West, asking him to participate. “From a business point of view, music is understood way more than fashion sometimes,” Rousteing said. “The communication around music is way stronger and way more powerful and way more, in a way, interesting, and that’s what I love about music.”
Rousteing also praised West in the interview, calling “The Life of Pablo” his “favorite album ever.”
“He actually says what he thinks, and I love his strength because he is someone who is really honest,” Rousteing said. “For that, I always love working with him because we can have a conversation and, in a way, he challenges me as a designer.”