It’s Not Just ‘Squid Game': How Netflix Is Boosting Korean Shows’ Popularity | Charts

The four biggest Korean series premieres of the past few years all hale from the streaming giant

Netflix is playing a major role in propelling South Korean programming to its highest-ever global demand, according to Parrot Analytics data.

While global demand for Korean programming has been growing for several years, 2021 was a watershed moment when it achieved a level of mainstream acceptance that ultimately propelled “Squid Game” to become the most in-demand new series premiere of the year globally. But that’s just the tip of the iceberg.

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Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see