The ‘Squid Game’ Effect: Overseas Producers Are Cashing in Amid the Foreign-Language Streaming Boom

”This isn’t just even an American phenomenon,“ one international producer says

The Streaming Wars have gone global — and nobody knows that better than Kim Ji-yeon. Kim, the CEO of Siren Pictures, saw his company’s star rise just as dramatically as its most famous production: Netflix’s world-conquering “Squid Game.”

“It definitely raised our profile,” Kim told TheWrap over email through a translator. “People tend to think that the reputation of a production company is not determined by a single project, but the unprecedented international success of ‘Squid Game’ undoubtedly put us on the map globally and enhanced our reliability as a production company to reckon with.”

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays