Would Paramount+ have topped 60 million subscribers in the past quarter without shows from CBS, MTV and other sister divisions? It’s hard to know, but the streamer is far from alone in depending on more than just streaming-only originals, a new analysis shows.
Streaming services have long relied on a combination of original and licensed content to attract and retain subscribers. While original content helps establish a unique brand identity and drives new subscribers, licensed content serves as the backbone for these services, providing a rich and diverse library of titles that cater to a broad range of tastes and preferences.