The Streaming Services That Are Priced Right – and the Ones That Miss the Mark | Chart

New pricing and bundling among the streamers have suddenly made Apple TV+ a great deal, while HBO Max is questionable

For SVODs, the price a platform charges subscribers should be directly related to the demand for content it has to offer them. And we do see a close correlation between these two things. If we only looked at the relationship between the number of shows and movies on each platform and the monthly subscription price, the relationship is nowhere near as close. The takeaway is that simply having a greater quantity of content isn’t enough to justify charging a higher price — it has to be content that audiences actually want.

Striking the right balance between raising prices to increase revenue without driving away subscribers is a tricky line to walk. Against a backdrop of increasing economic headwinds, these streamers will need to work even harder to prove their value to subscribers, or risk being an expendable nice-to-have rather than a necessity for cash strapped consumers.

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