Those balloons and floats (and Santa) have been a bigger draw six of the last eight years
Happy Thanksgiving, WrapPRO readers! Before you stuff your faces and pass out on tryptophan, we’ve got one more ratings column for subscribers to (hopefully) be thankful for.
This week, we are appropriately examining viewership for the Macy’s Thanksgiving Day Parade and the primetime Turkey Day NFL game: Both are huge TV events, both on NBC. But you might be surprised which property usually gets the broadcast network’s turkey leg, the award John Madden created in 1989 to recognize the Thanksgiving primetime game’s most valuable player? In fact, the parade has drawn more viewers for six of the last eight years when both were broadcast.