Netflix Just Totally Scooped Nielsen on Streaming Ratings

Streaming service beats measurement company at its own game — sort of

Welp, they finally did it: Netflix has launched a weekly “Top 10 on Netflix” website to report its own viewership data based on hours watched of its films and TV shows, counting both English and non-English language titles.

In making the long, long, long-awaited move into more frequent and transparent disclosure of its own viewership numbers with Top10Netflix.com, the streaming giant has made Nielsen’s weekly SVOD charts, which debuted last year, runner-up in the streaming-ratings game. At least when it comes to Netflix titles.

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Tony Maglio

TV Editor • tony.maglio@thewrap.com • Twitter: @tonymaglio

Jennifer Maas

TV Reporter • jennifer.maas@thewrap.com • Twitter: @jmaasaronson