Looking for a second act, “Begin Again” will, well, begin again, with a return to theaters on Friday.
The theatrical return of the John Carney-directed musical dramedy — which stars Mark Ruffalo, Keira Knightley and Adam Levine — was announced by its distributor, The Weinstein Company, on Monday afternoon. The company told TheWrap that the movie will be in 350-400 theaters nationwide over the weekend, likely for a one-week engagement.
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Pitching it as a bid for attention as awards season ramps up, TWC distribution president Erik Lomis said, “Audiences this summer fell in love with the amazing cast and soundtrack of ‘Begin Again,’ and we’re thrilled that we have the chance to bring it back to the big screen and share it with more moviegoers.”
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The flick stars Knightley as a fledgling musician who, after being dumped by her boyfriend (Adam Levine, in his big screen debut) as he becomes a pop star, is discovered by a burnt out music producer played by Mark Ruffalo. Mos Def, Catherine Keener, James Corden, and Hailee Steinfeld also feature in the movie.
Originally titled “Can A Song Save Your Life?,” the film was bought for a reported $7 million and a $20 million P&A commitment last year after a bidding war at the Toronto International Film Festival. It made $27 million worldwide in its initial run, beginning with a June 27 release in the US.