Online video network Maker Studios announced Tuesday that four original series from Morgan Spurlock‘s Warrior Poets production company had been greenlit for the new channel, “Smartish.” The series will be collaborative productions featuring digitally native and traditional talent.
“Smartish shows will make you laugh and make you think, and I’m a real believer that if you can make someone laugh then you can make someone listen,” said Spurlock. “Through this partnership with Maker, we are going to create the premiere destination for thought provoking and entertaining original content on the world wide interwebs.”
As TheWrap previously reported, “Smartish” was introduced by Maker back in May as a part of an expansion for the site. Maker Studios, owned by The Walt Disney Company, operates one of the largest networks of short-form online video channels in the world and acquired Blip.tv in August 2014.
“Having worked with Morgan for many years, I couldn’t be more excited to team up on a premium content slate at Maker,” said Erin McPherson, chief content officer of Maker Studios. “Morgan has a unique ability to create poignant, digital-first content which is compelling across platforms, and have no doubt the smartish series will also translate to linear distribution.”
The four original short-run series include the 22-minute “Consider the Source” and five-minute shows “How to Win at Life,” Spark,” and “Everything Must Go.”
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“You can’t wait around for someone to knock on your door,” Spurlock said. “You have to hustle. Every time you have success, you don’t say, ‘Great, time to take a break.’ It’s time to do more work, time to capitalize on that success. Because at some point, it’ll go away. At some point it’ll stop and I don’t what it to stop yet.”