Netflix Exploring Ad-Supported Tier at Lower Cost, Co-CEO Reed Hastings Says

Executive points to success of advertising models for competitors and says new pricing tier could be phased in ”over the next year or two“

Netflix co-CEO Reed Hastings said on Tuesday’s earnings call that the streamer is exploring introducing an ad-supported tier at a lower cost, and that such a model could be phased in “over the next year or two.”

Hastings even acknowledged the success of an ad-supported model at Hulu, how such a model will be introduced on HBO Max and that “we don’t have a lot of doubt that it works” for those streamers.

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Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk