For Netflix, international programming that finds a fan base in the United States and globally is key.
It helps reach new audiences who might not have been interested in Netflix otherwise, as well as helps the streamer’s data, content and strategy teams determine what shows have the highest travelability (a show’s demand in international markets) and where there’s room for additional investment, and helps to establish a global streaming service in the truest sense of the word. But what really works for Netflix in the U.S.?
Two of the top three international shows on Netflix are South Korean, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.
