Newsletter Wars: Facebook and Twitter Take Aim at Substack

Tech giants look to jump into the ”newsletter renaissance,“ but will they be able to topple Substack?

The fight for newsletter supremacy is officially on, with Twitter and Facebook recently unveiling new features that, just by launching, threaten the supremacy of Substack, the reigning king of the industry. Despite the tech giants’ built-in advantages, though, professional newsletter writers tell TheWrap it’ll be difficult to unseat Substack as the go-to platform for reaching readers through their inboxes.

One key factor working in Substack’s favor? Only four years after its founding, the company has already become synonymous with the term “newsletter” — and that’s a big deal for writers.

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Sean Burch

Tech reporter • • @SeanB44  

Lindsey Ellefson

Media reporter • • Twitter: @ellefs0n