Nielsen’s Out-of-Home Measurement Error Cost TV Networks $700 Million, Study Says

VAB claims almost 400,000 people were left out of the primetime ratings every night from May-December of last year

Nielsen’s out-of-home measurement gaffe was worse than the ratings company has presented it, according to a new study by the country’s major TV networks.

Last month, Nielsen admitted it had been undercounting its out-of-home audience for the past 16 months but that it had “no impact to minimal impact” on the final results. The Video Advertising Bureau, which represents the major TV networks, showed just how much that year-plus counting error cost.

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Tim Baysinger

TV reporter • • Twitter: @tim_bays