Can OAN Network Survive Without That Sweetheart DirecTV Deal? | Analysis

The right-leaning network faces an uncertain future after April

As the far-right-wing network One America News loses its lucrative contract with DirecTV when it expires in April, analysts question whether the cable network will survive financially — since the satellite service provided roughly 90% of OAN’s revenue, according to a Reuters report last fall.

“If you do the math, it suggests that OAN’s total revenues are negligible,” Iliya Rybchin, partner at management consulting firm Elixirr, told TheWrap. “Any affiliate fees OAN may have gotten from DirectTV would have to be incredibly small. Any advertising revenues would also be tiny, given the small audience and the fact that many mainstream brands would not advertise on OAN.”

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Antoinette Siu

Media and Tech Reporter • antoinette.siu@thewrap.com • Twitter: @antoinettesiu