With BuzzFeed Studios, President Richard Alan Reid Has Embraced AI and Turned Branded Content Into Actual Movies

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Office With a View: His latest Lucy Hale-starrer, “F Marry Kill,” is in select theaters and on demand this week

Richard Alan Reid (Christopher Smith for TheWrap)
Richard Alan Reid (Christopher Smith for TheWrap)

BuzzFeed is still buzzing.

The company, which was founded in 2006 and rose to prominence because of quizzes, personality tests and listicles, has gone through a number of phases (remember when it was investing in hard-charging news?) and now, with BuzzFeed Studios, has been producing a staggering amount of long- and short-form content – everything from YouTube videos to feature-length motion pictures.

It’s latest really-for-real movie is “F Marry Kill,” which is in select theaters and on demand this week, thanks to a partnership with Lionsgate. It’s a romantic horror comedy starring Lucy Hale, who recently partnered with BuzzFeed on another feature project, the dog-centered rom-com “Puppy Love.”

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