With the Olympics, Peacock Gets Second Chance at a First Impression

”You’d have to give them a grade of incomplete,“ one analyst says of fledgling streamer

NBCUniversal is finally giving Peacock the launch it had initially planned, when the Tokyo Olympics light the torch on Friday after a year-long delay.

NBCU executives are putting live coverage of popular events like track and field, gymnastics (which feature arguably the most popular American competing in Simone Biles) and men’s basketball in an effort to boost interest in its 1-year-old streaming service that has struggled so far to gain traction in a hyper-competitive market.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays