How Paramount+ Became a Contender in the Streaming Wars | Charts

Demand for the service’s programming has made it one to watch — just a year after it replaced CBS All Access

One of the names that keeps coming up as a potentially surprising true contender in the streaming wars is Paramount+. About a year ago, the streaming service replaced the long-running CBS All Access as a questionable entrant in the race. But in a short time, Paramount+ has bounced to the top of some Wall Street analysts’ lists as one of the most intriguing platforms to follow.

The total four-quadrant streaming offering — meaning having content that appeals to men and women, over and under the age of 25 — is on par with what’s available on strong competitor platforms including HBO Max, Hulu and Netflix. 

Become a member to read more.

Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.