Is Peacock Burning a $2 Billion Hole in Comcast’s Wallet?

With just 9 million paying subscribers, one analyst asks, ”Will Peacock gain a place at the table as a major player going forward?“

Peacock is barely 18 months old, yet NBCUniversal’s streaming service could already be at a crossroads after losing $1.7 billion last year.

On Thursday, Comcast CEO Brian Roberts revealed that the service, which rolled out in July 2020, has just over 9 million paying customers — out of 24.5 million monthly active accounts. The streaming service earns little less than $10 monthly per paid subscriber, including advertising, he added. We’ll save you the math: That’s $90 million per month in Peacock subscription and advertising revenue.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays