Paramount’s Josh Greenstein will join Sony as the studio’s president of worldwide marketing and distribution.
As previously reported by TheWrap, Greenstein will exit his role at Paramount to assume the position at Sony previously held by Jeff Blake. Greenstein will oversee the day-to-day management of SPE’s worldwide theatrical marketing and distribution activities and will report to Amy Pascal.
“We seized the opportunity to attract someone of Josh’s caliber to lead marketing and distribution for the Motion Picture Group,” said Michael Lynton, Chairman and CEO of Sony Pictures Entertainment. “Josh will be instrumental in helping to implement the vision we have for our motion picture business as we utilize cutting edge and innovative approaches to drive audiences to theaters.”
In response to Greenstein’s departure, Paramount announced three promotions from within its marketing, distribution and advertising teams, elevating home-grown talent to key positions in the organization under studio vice chairman Rob Moore.
Megan Colligan has been promoted to president of worldwide distribution and marketing, overseeing distribution and marketing for Paramount’s theatrical and home media groups and continuing to report to Rob Moore. Erik Counter has been promoted to president of worldwide creative advertising, and will now report to Moore. Steve Siskind has been promoted to President, Domestic Marketing, and will report to Colligan.
Greenstein, who has served as Paramount’s CMO since 2011, had been in negotiations to re-up at Paramount. While there, he led marketing campaigns for several blockbuster films, including “The Wolf of Wall Street,” “World War Z,” “Transformers: Age of Extinction” and “Mission: Impossible – Ghost Protocol.”