How ‘Space Jam 2’ Pulled Off a Box Office Surprise

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With an NBA champion and endless pop culture references and cameos, “Space Jam: A New Legacy” had more to offer than other post-pandemic family films

Space Jam 2 A New Legacy LeBron James
Warner Bros.

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Warner Bros.’ “Space Jam: A New Legacy” was not expected to do much better than the modest numbers seen from other family films at this summer’s box office. Instead, it set a new high for the genre with a $31.6 million opening. The difference? Millennial nostalgia.

So far, the animated sequels that have hit theaters haven’t found crossover appeal beyond parents and kids. “Peter Rabbit 2” opened to $10 million last month and has so far grossed $39 million domestically after five weekends. “The Boss Baby: Family Business” has shown better numbers with a $16 million opening and a $44 million total after three weekends, but audience demographics for both films showed only mild turnout from general audiences.


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