Writers Sasha Spielberg and Emily Goldwyn, the daughters of powerhouse producers Steven Spielberg and John Goldwyn, have inked a deal to produce a series for mobile social platform Snapchat, an individual with knowledge of the situation told TheWrap.
The series, called “Literally Can’t Even,” is loosely based on the girl’s own real-life experiences in Los Angeles.
The duo will mine their relationship misadventures for content. Spielberg is recently single after a long relationship, and Goldwyn goes on a six-month cleanse.
The Snapchat show premieres Saturday, Jan. 31, on the mobile app’s new Discover channel, which debuted earlier this week. The channel features media partners CNN, Daily Mail, ESPN and Yahoo News, among others.
Snapchat is taking a page out of Netflix’s playbook, moving beyond pure messaging service and creating their own content.
This latest move sets Snapchat apart from other social media apps like Vine or Instagram, which merely host user-generated content.
New episodes of “Literally Can’t Even” will run every Saturday, but will have a signature Snapchat twist: Episodes will disappear after 24 hours. Each episode will run about five minutes long.
The AT&T series — produced by its digital unit FullScreen in conjunction with production company Astronauts Wanted — features popular stars from YouTube, Vine and Snapchat interacting with Snapchat users to decide story lines for the series.
Unlike “Literally Can’t Even,” Snapchat has no official affiliation with “SnapperHero,” and didn’t collaborate to make it.
“Literally Can’t Even” premieres Saturday, Jan. 31 on Snapchat.
Lia Haberman assisted in the reporting of this article.
9 Overnight Internet Sensations: From 'Alex From Target' to 'Hot Mug Shot Guy' (Photos)
Alex Lee, a 16-year-old bag boy at a Dallas Target store, became known simply as "Alex From Target" after a customer snapped his picture and posted it on Twitter. Lee became an overnight Internet sensation and landed a one-on-one with Ellen DeGeneres.
Alex Minsky went viral after his modeling shots hit the web. An Afghanistan vet, Minksy lost a leg after his Humvee ran over a roadside bomb. Instead of hiding his prosthesis, Minsky flaunted it on camera. His pictures became so popular, the California native was invited to New York to sit down with the ladies of "The View."
Chris Crocker, the boy in front of bedsheets tearfully begging people to “Leave Britney (Spears) alone!" got his big break after his video garnered an astounding 4 million views in two days. The YouTube clip inspired dozens of parodies by big-name celebs. He signed a show deal with Logo TV and has since proudly made a transition into gay porn.
Antoine Dodson was interviewed by a local TV crew after an intruder attempted to rape his sister. The interview became an Internet sensation and even got its own auto-tuned song by The Gregory Brothers which sold thousands of copies on iTunes.
Jeremy Meeks became "The Hot Mug Shot Guy" after he was arrested on gun and gang-related charges and his mugshot was posted on the Stockton, California police department's website. Women swooned, and Meeks made the news and reportedly signed a modeling contract worth $30,000.
Sean Kory hit it big after his own mug shot hit the web. Kory was arrested in Santa Cruz, California in November for allegedly assaulting a man dressed up as a Fox News reporter at a Halloween parade.
Chris Kohrs, also known as "The Hot Cop of San Francisco," became a global obsession earlier this year after a stranger on the street snapped his photo. A Facebook page started by one of his fans garnered an eye-popping 50,000 followers in less than a week.
EJ Johnson, son of Los Angeles Lakers legend Magic Johnson, went viral after paparazzi caught him coming out of a West Hollywood restaurant clutching a Birkin bag while holding hands with a male friend. Johnson landed a lead role in E!'s "Rich Kids of Beverly Hills."
Tardar Sauce, better known as "Grumpy Cat," became a Tumblr sensation, soon landing the feline its own movie.
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Teen Alex Lee became a star after an off-the-cuff photo became a social media phenomenon. Here’s TheWrap’s list of people who rode the wave of viral popularity.
Alex Lee, a 16-year-old bag boy at a Dallas Target store, became known simply as "Alex From Target" after a customer snapped his picture and posted it on Twitter. Lee became an overnight Internet sensation and landed a one-on-one with Ellen DeGeneres.
