Who Killed The Messenger? Jimmy Finkelstein Doubled Down on a Failed Media Business Model | Analysis 

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The site’s founder raised investor millions on a start-up he was convinced could buck the downward trend in digital media

The Messenger founder and Chief Executive Jimmy Finkelstein (TheWrap/Chris Smith)

The sudden shutdown of Jimmy Finkelstein’s The Messenger on Wednesday – eight months and more than $50 million after its launch — was the latest distress signal from the world of digital news media, where the business model of traffic-for-advertising has proved to be unsustainable. 

Despite the failures of BuzzFeed and Vice among others in 2023, Finkelstein still spent profusely to launch a start-up he was convinced could buck the trend. He offered salaries that were two and three times market rate for journalists in order to fill a newsroom that could make an instant impact on the marketplace, offering supposedly apolitical news to a nation that was already consuming its news on TikTok. 

Comments

3 responses to “Who Killed The Messenger? Jimmy Finkelstein Doubled Down on a Failed Media Business Model | Analysis ”

  1. Daniel McGuire Avatar
    Daniel McGuire

    I love it.

  2. Mike Sunderland Avatar
    Mike Sunderland

    The outlets mentioned are all liberal echo chambers, regurgitating lies and misinterpretations aplenty. Good riddance!

    1. Mike Sunderland Avatar
      Mike Sunderland

      I’m referring the the failing outlets mentioned.

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