‘The Wild Robot’ Looks for Box Office Riches by Taking the ‘Elemental’ Route

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A very low opening weekend is expected, but Universal is banking on DreamWorks’ latest winning over audiences in the long run

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"The Wild Robot" (DreamWorks Animation/Universal Pictures)

Last year, the original Pixar film “Elemental” looked doomed with the worst opening weekend in studio history, but turned into the box office comeback of the year. DreamWorks Animation’s latest film, “The Wild Robot,” hopes to chart a similar path to theatrical success.

Despite rave early reviews, projections for the Universal release remain very low, with most projecting a start in the $20 million range similar to the $25 million start last weekend for Paramount’s “Transformers One.”

As an adaptation of Peter Brown’s book series, “The Wild Robot” is not strictly speaking an original film. It’s in the vein of literary adaptations DreamWorks has picked up dating back to its first big CG-animated hit, “Shrek,” which was loosely based on a children’s book by William Steig.

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