TheWrap Acquires VideoInk, Adds Subscription Business With Digital Video Focus

TheWrap News Inc. on Thursday announced the acquisition of VideoInk, Inc., the go-to source for business news about the fast-growing digital video industry.

The acquisition represents TheWrap’s first foray into a subscription business model, super-serving its core business readers with highly relevant content on the site, networking through live events and professional insight via services like video webinars.

These offerings have already been included in VideoInk’s membership. Building on that foundation, TheWrap also announced plans to launch a new premium subscription product in the coming weeks.

Also Read: The Scene at ShortList 2018: TheWrap's 7th Annual Short Film Festival (Photos)

VideoInk, founded in 2012 by Jocelyn Johnson, was also early to implement a subscription model tailored toward executives working in and powering the business of “digital Hollywood.”

Johnson joins TheWrap as director of membership and digital video news, leading the new subscription initiative and building greater community around the digital video business through news, live events and education. Existing VideoInk subscribers will be offered a suite of new benefits as the service re-launches.

“I’m excited to merge our business with the highly engaged community that Jocelyn has built at VideoInk, and it is the perfect foundation for the coming WrapPRO service,” Sharon Waxman, the founder and CEO of TheWrap, said in a statement. “The fact that Jocelyn is also a female founder makes this deal all the more gratifying.”

Johnson added, “Since launching subscription we’ve seen that exclusive access, deep intel and community are of high value to our readers. We’ve built a nice foundation for that business to grow and with TheWrap’s scale, existing events and seasoned editorial, we’re excited to accelerate that growth. Also, Sharon and I have a shared vision for the future of media, and I’m looking forward to work alongside her and the team to bring that vision to life.”

Also Read: WrapWomen Launches Power Women Summit for 1,000 Leaders in Media and Entertainment

In just a year, the media startup VideoInk has grown its subscriber base to include teams and executives from Fox, A&E Networks, Warner Brothers, Amazon, Verizon, Hulu, Netflix, Facebook, YouTube, Snap, Adobe, WME and CAA.

For VideoInk, the business has seen strong growth over the last few years as leading media companies like Netflix, Hulu, Amazon, Facebook, YouTube, Verizon and AT&T, among others, have taken heavy swings at Hollywood.

Many of those headlines, including Viacom’s recent acquisition of AwesomenessTV have been scooped by VideoInk, and Johnson.

The Scene at ShortList 2018: TheWrap's 7th Annual Short Film Festival (Photos)

TheWrap founder and CEO Sharon Waxman and awards editor Steve Pond join the filmmakers featured in the seventh annual ShortList Film Festival at AMC Century City on Thursday.
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Jurors Dana Gill, Jim Cummings, Irene Taylor Brodsky, Jihan Robinson and Rafael Casal at the seventh annual ShortList Film Festival.
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"Weekends" director Trevor Jimenez at the seventh annual ShortList Film Festival.
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Student director Cecilia Albertini at the seventh annual ShortList Film Festival.
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"The Goodnight Show" actress Ellie Dubin and director Charlie Schwan join the seventh annual ShortList Film Festival.
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Filmmakers Cecilia Albertini and Andrea Brusa are featured in the seventh annual ShortList Film Festival.
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The "Labor" film team joins the seventh annual ShortList Film Festival.
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Actress Ellie Dubin, who starred in "The Goodnight Show," at the seventh annual ShortList Film Festival.
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The "Labor" film team and "Magic Alps" co-director Andrea Brusa at the seventh annual ShortList Film Festival.
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Filmmakers David Fortune, Dominique Koski, Aqsa Altaf, Charlie Schwan and Cecilia Albertini.
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"Night Shift" team before the awards ceremony at the seventh annual ShortList Film Festival.
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"Night Shift" actor Calvin Picou at the seventh annual ShortList Film Festival.
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"My Dead Dad's Porno Tapes" producer Josh Polon joins the seventh annual ShortList Film Festival.
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TheWrap's Sharon Waxman at the seventh annual ShortList Film Festival
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"The Goodnight Show" director Charlie Schwan joins the crowd before the awards ceremony.
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TheWrap team celebrates before the awards ceremony.
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The jurors of the seventh annual ShortList Film Festival.
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TheWrap founder and CEO Sharon Waxman kicks off the awards ceremony.
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Sharon Waxman speaks about the selection of short films featured in the seventh annual ShortList Film Festival.
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The audience at the seventh annual ShortList Film Festival awards ceremony.
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Guests mingle at the seventh annual ShortList Film Festival.
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Filmmakers Quran Squire and David Fortune.
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Sharon Waxman welcomes guests to the seventh annual ShortList Film Festival.
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Filmmaker Irene Taylor Brodsky speaks at the jury panel at the seventh annual ShortList Film Festival.
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"Blindspotting" co-writer and star Rafael Casal speaks during the jury panel at the seventh annual ShortList Film Festival.
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Juror Jihan Robinson, VP of nonfiction programming at Topic Studios, speaks about the short film format.
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"Thunder Road" filmmaker and Shortlist 2016 winner Jim Cummings joined the jury at the seventh annual ShortList Film Festival.
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The "Labor" team before the awards ceremony.
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Guests at the seventh annual ShortList Film Festival.
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Guests converse at the seventh annual ShortList Film Festival.
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Eleven filmmakers sit down to talk about their projects during the panel and awards ceremony.
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"Z-MAN" director David Fortune speaks about his film during the filmmakers panel.
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"Magic Alps" co-director Andrea Brusa speaks about some of the challenges working with a goat in his film.
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Aqsa Altaf, director of the student short "One Small Step," joins the filmmaker panel.
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Student director Aqsa Altaf speaks abut her film, "One Small Step."
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Filmmakers Randall Christopher, Quran Squire and David Fortune meet up during the seventh annual ShortList Film Festival.
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"Z-MAN" director David Fortune takes a selfie with Sharon Waxman and filmmaker Quran Squire.
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Sharon Waxman and filmmakers Quran Squire and Marshall Tyler converse during the seventh annual ShortList Film Festival.
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"The Goodnight Show" director Charlie Schwan speaks at the filmmakers panel.
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"Night Shift" director Marshall Tyler speaks about the challenges of making his film, which is set in a bathroom.
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"My Dead Dad's Porno Tapes" producer Josh Polon.
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"Night Shift" director Marshall Tyler.
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Program director Landon Zakheim announces the student prize winner, "The Peak."
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TheWrap's awards editor Steve Pond announces the audience prize winner, voted on by the public.
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Co-director Andrea Brusa accepts the audience prize for "Magic Alps."
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"Magic Alps" co-director Andrea Brusa accepts the audience prize on behalf of his co-director, Marco Scotuzzi and the rest of the film's team.
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"Magic Alps" co-director Andrea Brusa with Steve Pond after his win.
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"The Driver Is Red" director Randall Christopher accepts the industry prize, voted on by the jury.
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"The Driver Is Red," directed by Randall Christopher, is the industry prize winner.
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"The Driver Is Red" director Randall Christopher with jurors Rafael Casal and Jim Cummings.
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Producer Dominique Koski holds the student prize for "The Peak."
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Director Randall Christopher holds the industry prize for "The Driver Is Red."
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"The Driver Is Red" director Randall Christopher with Steve Pond.
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Juror Irene Taylor Brodsky after the awards ceremony.
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Juror Jim Cummings and director Randall Christopher at the seventh annual ShortList Film Festival.
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Sharon Waxman with winners Randall Christopher and Andrea Brusa.
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"My Dead Dad's Porno Tapes" producer Josh Polon with guests at the seventh annual ShortList Film Festival.
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Sharon Waxman with winner and director of "The Driver is Red," Randall Christopher.
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Filmmakers and filmgoers gathered at AMC Century City to celebrate this year’s slate of award-winning shorts

TheWrap founder and CEO Sharon Waxman and awards editor Steve Pond join the filmmakers featured in the seventh annual ShortList Film Festival at AMC Century City on Thursday.

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The Scene at ShortList 2018: TheWrap's 7th Annual Short Film Festival (Photos)

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