The $143 million opening weekend domestic box office for “Thor: Love and Thunder” should serve as a reminder of two things: First, there’s no such thing as “franchise fatigue.” And second, demand for superhero content — and the subsequent willingness of audiences to pay to see those movies in theaters — remains as strong as ever.
U.S. audience demand for “Thor: Love and Thunder” was 283.7 times bigger than the demand for the average movie on July 10, the Sunday of its opening weekend, according to Parrot Analytics‘ newly launched Movie Demand data, which takes into account consumer research, streaming, downloads and social media, among other engagement.