How ‘Thor: Love and Thunder’ Demand Stacks Up Versus Other Superhero Movies This Year | Charts

Parrot Analytics also looks at which comic-book movies have consistently captivated U.S. audiences throughout the year

The $143 million opening weekend domestic box office for “Thor: Love and Thunder” should serve as a reminder of two things: First, there’s no such thing as “franchise fatigue.” And second, demand for superhero content — and the subsequent willingness of audiences to pay to see those movies in theaters — remains as strong as ever.

U.S. audience demand for “Thor: Love and Thunder” was 283.7 times bigger than the demand for the average movie on July 10, the Sunday of its opening weekend, according to Parrot Analytics‘ newly launched Movie Demand data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

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Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see