The platform hit 1 billion monthly users this year, with more growth expected through 2023
The viral video app TikTok is on track to beat its social media competitors in attracting more users and gaining more engagement, especially among Gen Z.
This year, TikTok will gain more Gen Z users than Instagram and more total users than Snap by 2023, according to eMarketer. The app, acquired by Chinese tech company ByteDance in 2017, has already surpassed Facebook in usage time. In September, TikTok hit 1 billion monthly users; Facebook reported 3.5 billion monthly users in Q2.