Tokyo Olympics Viewership Declined 42% From Rio

And that’s counting Peacock

The Tokyo Olympics came one year late, but at least they happened. And they just so happened to be watched by 42% fewer viewers than the Rio Games in 2016, according to total audience delivery (TAD) tallies.

The all-in number of 15.5 million average viewers across the Tokyo Games includes NBC, its cable channels and digital properties — including Peacock. The numbers come from a combination of Nielsen and Adobe data, and combined are down from the 26.7 million total viewers, per night, from Rio.

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Tony Maglio

TV Editor • • Twitter: @tonymaglio